The Estate of Pimp C manages the posthumous affairs of rapper/producer Chad “Pimp C” Butler.” In 2011, Shalimar Media Group was engaged to assume brand management services for the Estate. Our objective was to create an infrastructure that would allow the stakeholders to preserve, promote, and generate revenue from the deceased rapper’s likeness and intellectual property.
Ultimately, this was a 5 year endeavor. Our strategy was to secure lingering IP rights, develop official brand identity, identify and forge relationships with strategic partners, and create ways to release officially licensed consumer products and previously unreleased music projects.
Pimp C Trippy Stick
Pimp C Black Scale
Pimp C Odd Sox
Pimp C A3C tribute concert / Makin Beats with the Pimp Producer panel
Pimp C posthumous album release Mass Appeal/Sony
Complex Pimp C Documentary
Show Out Remix Juicy J and Big Sean
FWMYKIGI Pimp C, Rick Ross, Jay Z
Tom Ford Remix Pimp C Jay Z
T.I. Ft Chris Brown and Pimp C
“Wavy Bone” ASAP Rocky and Pimp C